Automations that quietly run your business.
Stop losing time to repetitive work. We build custom automations that handle your follow-ups, reminders, and admin — so you can focus on the work that matters.
Lead replied in 52 seconds
Contact form → welcome email
Follow-up sent to J. Martinez
Day-3 sequence triggered
Invoice #1042 sent
Sarah K. · $840 due in 14 days
Appointment confirmed
Wed May 7 · 2:00 PM
Losing leads to slow follow-up
Inbound leads go cold while you're heads-down on real work.
Drowning in repetitive admin
Reminders, invoices, reviews — same tasks, every week, every month.
Tools that don't talk to each other
You're paying for 6 SaaS tools and copy-pasting between them daily.
The Process
Simple from start to results.
Audit
30-min call. We map your repetitive work and identify 2–3 high-impact automations.
Build
We build, test, and deploy your automation. Most starter projects ship in under a week.
Run
It runs in the background. We monitor, fix, and improve as needed.
What We Build
Sample automations we build
Each of these is available as a productized package. Need something custom? Start with an audit.
Lead Response Automator
Reply to every inbound lead in under 60 seconds — automatically.
- Captures form submissions instantly
- Generates a personalized reply using AI
- Logs the lead in your CRM (HubSpot, Pipedrive, Airtable, or Google Sheets)
- Notifies you in Slack or by SMS
Invoice Follow-Up Sequence
Stop chasing overdue invoices. Let the automation do it.
- Detects overdue invoices in your accounting tool
- Sends a polite, branded reminder at 7, 14, and 30 days
- Escalates to you only if no response after final touch
- Tracks payment status and stops sequence on payment
Appointment Reminder + No-Show Recovery
Cut no-shows in half. Recover the ones that slip through.
- Sends reminder texts/emails 24h and 1h before appointments
- Auto-rebooks no-shows with a recovery message
- Integrates with Calendly, Acuity, Google Calendar
- Tracks no-show rate over time
Customer Review Request Automation
More 5-star reviews, on autopilot.
- Triggers a review request after a completed appointment or purchase
- Routes happy customers to public review sites (Google, Yelp)
- Captures unhappy feedback privately so you can fix it
- Throttles requests so you don't spam customers
How We Work Together
Pick your starting point.
Free Audit
Free
30-min call. We identify 2–3 automation opportunities tailored to your business.
Starter Package
From $197
One pre-built, fixed-scope automation. Delivered in 5 business days.
Custom Build
From $800
Multi-step custom automation, integrated with your existing tools. Quoted after audit.
Retainer
From $300/mo
Ongoing maintenance, monitoring, and new automations as you grow.
About Routinely
“Routinely is a small, focused practice. I'm a technology consultant by day with a decade of experience deploying automation and AI for some of the biggest companies in banking, telecom, and utilities — and Routinely is where I bring those same patterns to small businesses without the enterprise price tag. Every automation is hand-built, tested, and tuned for your specific workflow.”
Ready to stop doing the boring stuff?
Book a 30-minute audit. No commitment. We'll show you what's possible.
Or email us directly at brennan@runroutinely.com